Dearest Ladies and Gentlemen,

On behalf of the ExCom of the CSR Universal, I am most happy to welcome you to our project.
GOOD CSR & CITIZENSHIP has forever been the foundation of all truly great societies and honorable nations.
In order to maintain and promote the values of compassion, trustworthiness, and integrity that serve to define the Good Corporate Citizenship, the CSR Universal Network is proud to have created this community based platform to empower corporate, individuals, civic organizations, schools, and business groups to promote their projects and to share their perspectives and potentially life changing stories.
CSR Universal Network Project Objectives:

1. Develop a relevant research CSR - Social Marketing Solutions library, a Learning Hub for companies, state agencies, schools and individuals
2. Introduce, showcase, and promote the best CSR projects, social marketing campaigns that can truly serve to make a better lives, environmental and economic progress.
3. Sharing the innovative and effective solutions for today's challenges of the world.

Allow me to extend my thanks to our many partners, endorsers, as well as the various media enterprises and friends, staffs who have chosen to join with us in providing so many forms of invaluable support for the CSR Universal Network.
May the projects hosted here succeed richly in their respective aims, and may all who assist them experience the best of health, joy and happiness during their time in this marvelous world.

My sincere thanks and most kind regards to all,

Executive Chairman of CSR Universal
Chairman of Vietnam Marketing Association


Chief Operation Officer of CSR UNIVERSAL.
Phan Bich Tam is currently the Country Manager of Mobile Marketing Association ( in Vietnam, Myanmar and Cambodia, her passion is instrumental in building a strong and cohesive mobile marketing ecosystem that aims to boost mobile as an indispensable medium since 2013.
With more than 12 years of experience, Tam has handled many different roles from Sales & Marketing Director, Regional Sales Manager and as CEO in various businesses. Before joining the MMA, Tam was a key member in the strategic team for leading ICT company funded by Mekong Capital and successfully grew the revenue by 500% over 2 years.
Tam is passionate about building community, making impacts, and encourage the application of mobile marketing for business transformation. Tam has been leading CSR Universal project (Non Profit and lecturing at VietnamMarcom, the most famous marketing school in Vietnam. Besides being a marketer, Tam is a certified style-coach by Style Coaching Institute (, Tam loves fashion and love to inspire and change life with its beauty. Tam holds a MBA from Gloucestershire University, UK.


Vice Chief Operation Officer of CSR Universal
Vice President of Marketing - Biti’s Vietnam & Asia
Hung Vo has 12 years working in advertising and marketing in Vietnam and Southeast Asia. He has been working with more than 100 leading brands in more than 10 categories and achieved 22 prestigious international advertising awards. He currently is Biti’s Vice President of Marketing, and leads the company with strong growth from 2016, and the most recent notable campaigns include Đi để trở về and Bước chân cổ tích. He is also the founder and operator of the popular marketing platform Young Marketers



Chairwomen of Steering Committee - CSR Universal
Senior Manager - Corporate Communication Sabeco

Huong Dinh joined Coca-Cola Vietnam in 2008 as Customer & Consumer Information Manager. In this capacity, she overhauled the customer service function by setting hotline channels, improved the complaint procedures, and implemented comprehensive training schemes and guidelines for external issues. As a result there was a 80% increase in customer satisfaction during this period and the public image of CCBVL was strongly improved. Since 2012, Huong has worked as Senior Public Affairs and Communications (PAC) Manager of Coca-Cola Vietnam, where she is in charge of all public relations, governmental affairs and sustainability initiatives in the Central and Southern part of the country. She made contributions to all these fields, but sustainable development is where she devotes most of her efforts. As such, Huong led a variety of Corporate Sustainability Initiatives centered around Women Empowerment, Waste Management, clean drinking water and fostering well-being for underprivileged communities. For instance, regarding the pillar of ‘Water’, she led the Tram Chim National Park rejuvenation effort and expanded the Clean Drink Water project for high school students, whereby Coca-Cola donated 65 water treatment systems to schools in central Vietnam. In the field of waste management, Huong supervised many programs that aim to raise awareness amd put forward solutions for plastic waste problem, such as the local event of the International Coastal Cleanup day, a joint educational program with British Council, and a joint comprehensive anti-littering campaign with Thu Duc District. She also spent considerable effort on furthering the well-being of vulnerable women. Under the global 5by20 initiative, she supervises training courses for local women on business, social, health, environment knowledge in the area of an EKOCENTER. She also supervised E-learning training sessions for local businesswomen in Mekong Delta area with VWEC. In total, there has been at least 3300 women who directly benefited from these schemes.

Dear friends,

I greatly welcome Mr. Tran Hoang's initiative to establish CSR Universal organization. In today's times, we need many sincere movements that promote environmental sustainability. Therefore, a community-based platform such as CSR Universal is expected to make significant contribution in empowering people, institutions, government and business sector.

This is also consistent with the concept described in my book, Marketing 3.0: From Products to Customers to the Human Spirit, which was created together with Philip Kotler; the book has already been published in 27 languages. The fundamental idea is that we can no longer conduct business and move forward only to the pursuit of profit. We also need to consider the impact on people and planet. We should not only seek to satisfy consumers but also make people's lives better.

I hope that CSR Universal becomes a much esteemed platform that can invite a number of stakeholders to work together in accordance with the spirit of Marketing 3.0. Starting from creating an initiative to make the world a better place, conducting research on related fields, participating in events supporting the causes, or perhaps simply sharing their experiences and stories which can inspire stakeholders in CSR Universal.
Here's to sincerely hopefully the collective activities of all the stakeholders in the organisation can make a difference and create a better world.

Founder & Chairman
MarkPlus, Inc.

Hermawan Kartajaya, a.k.a. Tan Tjioe Shiok, is the Founder of Asia Marketing Federation, President of Indonesia Council for Small Business (ICSB), and President of ACSB (Asia Council for Small Business)

Dr Fahim Kibria,

Co-founder of World Marketing Summit Group with Prof Philip Kotler. Chief Marketing Officer of Kotler Impact

"Values Driving Marketing in Interconnected World" Value-driven marketing, unlike traditional product marketing, has one OBJECTIVE: to create deep, meaningful VALUES in your clients' businesses or lives. With this approach, you become a magnet for new clients and prospects. You cultivate lifetime customer loyalty who will become your product’s FANS.


Currently, Mr. Toan holds the position of Senior Vice President of Marketing at Suntory Pepsico Vietnam. Before that, he was Head of Marketing of Masan Beverage and Vinataba – Philip Morris Indochina, and also served as CMO of Masan Foods, leading the company in the fastest growth period from 12/2008 to 09/2011. Mr. Toan also used to be Customer Marketing Director of Home care, Personal care… for 9 years working at Unilever. Through out that time, Mr. Toan received many prestigious awards from Regional Unilever including “Regional Golden Award”, “Global Path to Grow”, Silver “Asia’s Best Brand Experience”. He also initiated the famous campaign “OMO Tet” and “Dirt is Good” of Unilever Vietnam. Being the former Sunlight Brand Manager, he brought Sunlight to the number 1 brand in the market. The greatest thing to mention is Mr. Toan is the one and only Vietnamese person participating in Board of 50 Judges in Asia Marketing Effectiveness Awards (AME) 2013..

CSR Universal Supporters

Chairman of ADFEST

Mr.Vu Xuan Duc, Deputy General Director of Phu My Hung Development Corp

About Phu My Hung:

“On the wild marshland, a group of people have tried their best over the past 15 years to set up the current Phu My Hung New Urban Area. Based on these sizable projects, another group of people continue to develop Ho Chi Minh City toward the East Sea".
(Lawrence S. Ting, the late Chairman of CT&D Group and Phu My Hung Corp.)

Phu My Hung Corp. builds the 17.8 km long, 120m wide, 10-lane Nguyen Van Linh Parkway (six high-speed and four mixed lanes). As for the section through Phu My Hung New City Center, there are 14 lanes. The 18m~36m wide green land in the middle of the Parkway is reserved for metro projects and future expansion plans. This Parkway, which is newly-built across the marsh land of Nha Be County (District 7 now), District 8 and Binh Chanh County, has become the artery to transport goods from HoChiMinh City to the Mekong Delta, and opened a new opportunity to expand HoChiMinh City southwards according to the urban project approved by the Government. It also plays an important catalyst to propel the HoChiMinh City southern urbanization, changes a large number of farmers to become city-dwellers and the marshland into a modern city, boosting the economic development of the entire Southern areas and HoChiMinh City. In the near future, Nguyen Van Linh Parkway will connect District 7 with District 2 through Phu My Bridge, linking Eastern and Western provinces. Nguyen Van Linh Parkway was built in three stages. The first 2-lanes were completed in 1998; the second 4~6 lanes in 2003, and entire 10-lane parkway was fully inaugurated on Dec. 30th, 2007. On this memorable occasion, Phu My Hung Corp. was honorably awarded the first grade Labor Medal by the Vietnamese Government. - Phu My Hung Corp. builds the infrastructure of 150 ha of land for community uses, and hands it over to HoChiMinh City People s’ Committee. - Phu My Hung Corp. develops five modern urban complexes (named site A, B, C, D & E) along Nguyen Van Linh Parkway. This massive project has been considered the first step in the expansion plan of HoChiMinh City towards the East Sea.

The 5 urban development sites by Phu My Hung Corp: 1. Phu My Hung New City Center (Site A - 409ha) 2. University Place (Site B - 95ha) 3. Hi-Tech Center (Site C - 46ha) 4. Merchandise Center I (Site D - 85ha) 5. Merchandise Center II (Site E - 115ha)

Mr.Pham Phu Ngoc Trai
Chairman of GIBC, LBC

CSR – A Worthy Cause

“We make a living by what we get, but we make a life by what we give.” – Winston Churchill.

In today contemporary business world, making profit is no longer the ultimatum of a corporate but how it functions and projects itself as a corporate citizen is what matters most.
20 years ago, there was no such thing like CSR in Vietnam, even the slightest hint. Having the privilege of setting the CSR in motion, though quite unconsciously at the time, and subsequently being fortunate to lead the CSR agenda of a major MNC for a span of more than two decades, I have grown profoundly passionate with the cause as it has widely and deeply got set in. Overcoming the various challenges of lacking awareness, appreciation and especially a systematic approach to CSR in the business community at first, I am delighted that many local companies have now stepped up to contribute back to the society – the social unit without which there would be absolutely no reason for their existence.
While being mindful that corporate social responsibility goes beyond voluntarism and philanthropy as there is more to be involved, the continuity of such effort via an integrated approach is an important consideration for businesses as they remain heavily relying on the support and validation of worthiness from the community.
“The emphasis placed by more and more companies on corporate social responsibility symbolizes the recognition that prosperity is best achieved in an inclusive society”, Tony Blair – former UK PM once asserted. Thus, CSR is exactly a two-way street where the perceived benefits fare both ways, mutually and interdependently. No business can be righteously thrived at the expense of the community it is in.
With increased criticality, as a result, CSR has become an integral part of the corporate’s strategy to ensure its sustainable development. It purports us to be a positive force for change in our communities and conscientiously drive sustainability and innovation into the value chain to better off as a whole eventually. To do so, we must be absolutely insightful and sensitive to the multiple issues facing our concerned community, at the same time address them with great care and cognizance.
Sustainability is a journey with no end, and so does CSR. So let’s stay committed on course!

Global Integration Business Consultant (GIBC)
Leading Business Club (LBC).

Mr. Minh Đức
CEO of WorldLine Technology

My life purpose is to build a Wisdom & Happiness community. This community is our organisation or a network of the organisation...and a network of the human. We believe that the world needs more Happiness than Money We believe that we need to connect with our self, build happiness relationship, and connect with nature & earth...Happiness Now is the ending of human life's purpose. Where a human can live a Happiness life. We live for the higher purpose than work just to grow the economy. We live for the better inside every day. and Work just like an opportunity to practice our mindfulness & well-being in every second in our life. a daily dreamer - entrepreneur producer. inspiring people - thinker - people development. visionary - creative - strategic thinking.


Head of Corporate Affairs, Nestlé Vietnam
A progressive corporate and external affairs professional with over 18-year solid experience in both public and private sectors. Expertise in shaping organisational external affairs strategies and in managing corporate reputation. Strengths in stakeholder engagement, government relations, media relations, crisis & issues management, and strategic CSR. Full of initiatives and well connected to the national media, government bodies, trade associations and non-governmental organizations. Specialties: - Strategic communications - Government affairs & Issues management - Media relations & training - Crisis management - Change communications.


Phan Bich Tam is currently the Country Manager of Mobile Marketing Association ( in Vietnam, Myanmar and Cambodia, her passion is instrumental in building a strong and cohesive mobile marketing ecosystem that aims to boost mobile as an indispensable medium since 2013.
With more than 12 years of experience, Tam has handled many different roles from Sales & Marketing Director, Regional Sales Manager and as CEO in various businesses. Before joining the MMA, Tam was a key member in the strategic team for leading ICT company funded by Mekong Capital and successfully grew the revenue by 500% over 2 years.
Tam is passionate about building community, making impacts, and encourage the application of mobile marketing for business transformation. Tam has been leading CSR Universal project (Non Profit and lecturing at VietnamMarcom, the most famous marketing school in Vietnam. Besides being a marketer, Tam is a certified style-coach by Style Coaching Institute (, Tam loves fashion and love to inspire and change life with its beauty. Tam holds a MBA from Gloucestershire University, UK.

NewYork Festivals - International Awards Group

The New York Festivals International Family of Award Competitions… Celebrating the World’s Best Creative Communications


Dr. Dinh Toan Trung has 25 years working experience in multinational companies, such as UBS AG, Credit Suisse, Trisa AG, and Holcim Ltd, but also as entrepreneur, such as co-founder of a leading packaging company in Vietnam, managing director of PAT Industrial Park.
He was also a strategy consultant for many companies in Vietnam, such as Holcim Vietnam Ltd, Viet-A Bank, PAT Industrial Park, Thien Y Packaging, Fideco JSC.
Dr. Dinh has also spent several years in the field of education as Professor at the University of Applied Sciences and Arts Northwestern Switzerland for Strategy, International Management. Dr. Dinh was also a lecturer for Change Management in a Swiss program “Train-The-Trainers” for senior government officials in Beijing and Founder of a successful Swiss Master’s Program with a focus on Finance and Banking in Ho Chi Minh City.
In research, Dr. Dinh is Portfolio-Partner of International Center for Corporate Governance at the University St. Gallen. Dr. Dinh has received his Ph.D. of Economics from University of St. Gallen, and a Master degree in Management from University of Fribourg, Switzerland.

Ph.D. of Economics and Entrepreneur.

Founder Cat Tuong Quan Zen
Tran Nhan Tong Library

Chairman & CEO Viet Kings

Professor, College of Business Administration, Dong-A University, Korea
Vice President, Asia Marketing Federation (AMF)

Dear friends of the world,

In this rapidly changing, dynamic and at times, turbulent environment, there are many challenging social, economic, cultural and environmental issues to address, in order to make the world a better place for all.
I deeply congratulate Tran Hoang, Founder and Chairman of CSR Universal, for coming out with such a crucial initiative that will help to address some of these critical issues.
Together, I believe we can further make a meaningful difference to humanity – for the present and future generations to come!

Director of the Nanyang Technopreneurship Center Nanyang Technological University. Singapore.

He is a Supervisor of the Asia Marketing Federation Foundation, a Vice-President of the Asian Council for Small Business, an honorary consultant for the CCPIT Commercial Sub-Council, an advisory board member of SBM, ITB and the Times Higher Education, Times of India and Advisor of ICSB Singapore. Den was a Visiting Scholar at the Sloan School of Management, MIT and is a Chartered Marketer (CIMUK), Chartered Accountant (ICAEW), Chartered Management Accountant (CIMA) and a Babson TETA Fellow. He received his PhD (in auditing) from the University of Manchester, England.

Together with Philip Kotler and Hermawan Kartajaya, he co-authored Rethinking Marketing (also with Sandra Liu) ([2003], Think ASEAN! [2007], Think New ASEAN! [2015] and Marketing for Competitiveness (2017). Den was conferred the Distinguished Global Leadership award by the Pan-Pacific Business Association in 2011, the ICSB President’s Award in 2014 and a Fellowship by the Marketing Institute of Malaysia in 2016.

MSc of Psychology, University of Education, Ho Chi Minh City.
Journalist. Founders, Head of many pioneering social public service programs. Strategic Advisor of Hon Viet Psychology
Phd Stu.Vice Dean, International Business & Marketing Faculty,
University of Economics Ho Chi Minh City
Secretary General, Vietnam Marketing Association.

From my heart to yours, please accept my warmest greetings!

Let me start with a common question. HOW DO WE CHANGE THE WORLD? And let me share my point of view. ONE ACT OF RANDOM KINDNESS AT A TIME!
It all starts with one; you, me, a family member, a friend, a partner in business or life, a neighbour, an acquaintance, and even a total stranger on earth…, connecting through an extremely simple and ordinary shared platform: THE EXISTING & NATURAL GOODNESS THAT WE ALL POSSESS.

My friends and I welcome you on this emotional and fulfilling journey to happiness, be it personal or larger than life.

Chairman of Retails & Franchise Asia
Author, Speaker, Advisor, Entrepreneur

Mrs.Indira Abidin is the Chief Happiness Officer of PT Fortune Indonesia Tbk, Indonesia’s leading integrated communication firm.

Graduated from University of Indonesia’s School of Economics, and Boston University ‘s School of Education, Indira has served the communication industry for over 20 years. She is widely recognized as a driving force and an influential fugure in Indonesia’s PR industry. She has won many awards, including Indonesia’s Top Moslem Leader 2016, , Brand’s Healthy Inspirational Figure Nominee 2015, Asia Pacific PR Power List 2014-2016, Indonesia’s Wonder Woman 2014, Swa Magazine’s Best Future Business Leader 2013, Indonesia’s Women Award 2012. She is an Accredited Certified Coach, Erickson Professional Coach and Indonesia Accredited Public Relations Practitioner.

She is a very active blogger, writer, social media engager, and public speaker. She has also been an active advocate in CSR fields in Indonesia. As a cancer thriver she has also established Lavender Ribbon Cancer Support Group, a forum for cancer thrivers to share experience and support each other.
Founder & CEO of LAC VIET Corporation

LAC VIET – Over 20 years leading in computing industry

Founded in 3rd Feb 1994, Lac Viet Corporation is a leading provider of IT products and services in Vietnam. We provide all types of software, hardware and services including: Software development; System integration, Online services with cloud based DC; Leasing and licensing by SaaS model; and System maintenance, BPM services. With thorough understanding of our client´s needs of market and professional deployment process (Quality Certified: CMMI Level 3, ISO 27001, ISO 9001:2008), Lac Viet commits to help clients accomplish more with added values from our solutions.
Over 20 years, Lac Viet always follows the mission of building profitable information capital for organizations and people. With a dynamic and creative team of nearly 500 employees, Lac Viet is pioneer to bring you proactive and helpful solutions which improve efficiency and maximize your return on investment. Here are our typical best-in-class solutions: SureERP, SurePortal, AccNetC, SureHCS, SureLRN, E-Public Services solutions, and Dictionaries Lac Viet mtd… We are proud to offer IT products and services which are now becoming a trusted companion of many users from students, office employees to enterprises, education organizations as well as public sector.

PhD. University of Quebec at Montreal, School of Business Management University of California, Irvine. London Ontario

QUYEN NGUYEN Director, CEL Consulting, Co-Founder, Vietnam Supply Chain . Since 2008, she has co-founded Vietnam Supply Chain community, a non-profit organization to raise awareness of supply chain management among businesses and 11,000 professionals in Vietnam. She also represents Supply Chain Asia in Vietnam with 20,000 members in the region.

As Director at CEL Consulting, Quyen is in charge of business operations in South East Asia, developing internationally recognized training programs and certifications in supply chain management from leading bodies of knowledge such as APICS Supply Chain Council, ISM Institute for Supply Management, MIT Massachusetts Institute of Technology, CILT Chartered Institute of Logistics and Transport. Her passion is to create arts. In 2014, she won the Asian Creative Awards, and since then, she has exhibited art collections in Tokyo, Osaka, Hong Kong, Shanghai, Bangkok, HCMC, Hanoi.
Academic Chief, University Of Agriculture Ho Chi Minh City

Bharat Avalani is a Unilever Veteran who has crisscrossed 67 countries. He comes with 25 years of experience in Brand Management, Consumer Insights, Media Strategy, Brand Activation, Market Development and Integrated Brand Communications. He was the Regional Integrated Brand Communications and Market Development Director for Unilever’s Homecare category across Asia, Africa, Middle East and Turkey. He is the CEO of Connecting the Dots Consultancy and the Global Partner of Anecdote International, recognized as a world’s leader in the use of storytelling in business. He is an expert in designing and delivering brand experiences — and in what better way than to use stories. He conducts Storytelling for Leaders workshop where he helps Leaders find their stories and teaches them how to tell it. Amidst all, Bharat has served as President of the International Advertising Association (IAA) Malaysian Chapter, was VP of the Malaysian Advertisers Association (MAA), and was Board Member of the Audit Bureau of Circulations (ABC) Malaysia. Bharat is currently on the Executive committee of the Asian Federation of Advertising Associations (AFAA) & IAA Malaysia. He has also shared his pointed views and experience at key industry events. Bharat who has a post-graduate qualification in Marketing, was also bestowed the Achievers & Leaders Award for Brand Leadership at the IALA Conference in Singapore and the Brand Leadership Award at the World Marketing Summit . He is also a NLP trainer certified by the American Board of NLP.

Dear Valuable Partners,

A Vietnamese proverb said: “The faster it grows, the sooner it declines” (Bạo phát, bạo tàn). Almost everybody must have agreed with this concept of sustainability. It means you had to look at your future for strategic planning, in order to make use of your available resources. If someone said no, they might not believe in their future, so they couldn’t help falling with short term benefit attractions, which temporarily brought them to a better position, but not direction.
In agriculture, sustainability requires responsible farming as the most crucial criteria of all. Responsibility mindset is critical for any social connection; it reflects the cultural background of a community. Thus, to create a sustainable agriculture, we need to go with holistic solution between Social responsibility and Agricultural practices.
The CSR network creates a ground for those solutions (Health Care, Education, Environment, Sustainable Agriculture...). I hope you’d join it and contribute to its success.

United States Soybean Export Council - Technical Consultant Aquaculture

Chairman & CEO at Future One
International Marketing Communications, Texas Austin University, US