Date: Fri, 18th Jan 2019

Time: 13:00 to 18:00

Venue: Dreamplex 195, Dien Bien Phu, Binh Thanh, Ho Chi Minh City

Conference.CSRuniversal.Org - CSR@Csruniversal.Org - Hotline: 0915793055 - 0949433055

About CSR In Digital Age

Good CSR & Citizenship has forever been the foundation of all truly great societies and honorable nations. In order to maintain and promote the values of compassion, trustworthiness, and integrity that serve to define the Good Citizen, the CSR Universal Network is proud to have created this community based platform to empower individuals, civic organizations, schools, and business groups to promote their projects, campaigns and to share their perspectives, best practices and potentially life changing stories by:

Build up the annually sustainable platform for marketers regarding to CSR Matters.
Inspire marketers community in sharing, learning and practicing CSR better in their industry
Continuously collect and endorse more best cases of CSR into the CSR library to provide always-new stories for community sharing.

Advisory Members

Dearest Ladies and Gentlemen,

On behalf of the ExCom of the CSR Universal, I am most happy to welcome you to The CSR Universal Conference 2019 – Stories from Hearts.

GOOD CSR & CITIZENSHIP has forever been the foundation of all truly great societies and honorable nations.

In order to maintain and promote the values of compassion, trustworthiness, and integrity that serve to define the Good Corporate Citizenship, the CSR Universal Network is proud to have created this community based platform to empower corporate, individuals, civic organizations, schools, and business groups to promote their projects and to share their perspectives and potentially life changing stories.
May your stories, projects share in our conference and on the Library will be save and share to last. May all of us, friends and partners experience the best of health, joy and happiness

My sincere thanks and most kind regards to all,

TRAN HOANG
Chairman of CSR Universal
Chairman of Vietnam Marketing Association

PHAN BICH TAM,

COO of CSR UNIVERSAL.
COUNTRY MANAGER; VIETNAM, MYANMAR AND CAMBODIA MOBILE MARKETING ASSOCIATION ASIA PACIFIC LIMITED
Phan Bich Tam is currently the Country Manager of Mobile Marketing Association (www.mmaglobal.com) in Vietnam, Myanmar and Cambodia, her passion is instrumental in building a strong and cohesive mobile marketing ecosystem that aims to boost mobile as an indispensable medium since 2013.
With more than 12 years of experience, Tam has handled many different roles from Sales & Marketing Director, Regional Sales Manager and as CEO in various businesses. Before joining the MMA, Tam was a key member in the strategic team for leading ICT company funded by Mekong Capital and successfully grew the revenue by 500% over 2 years.
Tam is passionate about building community, making impacts, and encourage the application of mobile marketing for business transformation. Tam has been leading CSR Universal project (Non Profit https://www.csruniversal.org) and lecturing at VietnamMarcom, the most famous marketing school in Vietnam. Besides being a marketer, Tam is a certified style-coach by Style Coaching Institute (https://www.stylecoachinginstitute.com), Tam loves fashion and love to inspire and change life with its beauty. Tam holds a MBA from Gloucestershire University, UK.

Dear friends,

I greatly welcome Mr. Tran Hoang's initiative to establish CSR Universal organization. In today's times, we need many sincere movements that promote environmental sustainability. Therefore, a community-based platform such as CSR Universal is expected to make significant contribution in empowering people, institutions, government and business sector.

This is also consistent with the concept described in my book, Marketing 3.0: From Products to Customers to the Human Spirit, which was created together with Philip Kotler; the book has already been published in 27 languages. The fundamental idea is that we can no longer conduct business and move forward only to the pursuit of profit. We also need to consider the impact on people and planet. We should not only seek to satisfy consumers but also make people's lives better.

I hope that CSR Universal becomes a much esteemed platform that can invite a number of stakeholders to work together in accordance with the spirit of Marketing 3.0. Starting from creating an initiative to make the world a better place, conducting research on related fields, participating in events supporting the causes, or perhaps simply sharing their experiences and stories which can inspire stakeholders in CSR Universal.
Here's to sincerely hopefully the collective activities of all the stakeholders in the organisation can make a difference and create a better world.

HERMAWAN KARTAJAYA
Founder & Chairman
MarkPlus, Inc.

Hermawan Kartajaya, a.k.a. Tan Tjioe Shiok, is the co-founder of Asia Marketing Federation, President of Indonesia Council for Small Business (ICSB), and President of ACSB (Asia Council for Small Business)

UYEN PHAM,

REGIONAL MARKETING DIRECTOR COCA-COLA SOUTHEAST ASIA, INC.

Pham Nha Uyen currently is the Portfolio manager Coca-Cola Southeast Asia, Inc, in charge of Cambodia & Vietnam – be instrumental in developing Strategy to expand business and drive long term growth for the entire Portfolio in. She has solid knowledge in Consumer Marketing with more than 14 years’ experience in the industry, handled different marketing roles with Nestle & Coca-Cola Company. In the past 8 years with Coca-Cola, she has driven different successful campaigns to build Coca-Cola, Sprite, Fanta and led new launch of new product like Nutriboost, Aquarius... She is one of the pioneers to build IMarketing as key pillar in integrated marketing communication for different campaigns like Coca-Cola Khong Thu Sao Biet, Coca-Cola FFWC 2010, Coca-Cola Tet, Coca-Cola Soundfest. She was also the lead of first successful mobile promotion between Coca-Cola & Vinaphone since 2012. .

NGUYEN DINH TOAN,

SENIOR VICE PRESIDENT OF MARKETING SUNTORY PEPSICO VIETNAM / CO-CHAIR OF MMA VIETNAM
Currently, Mr. Toan holds the position of Senior Vice President of Marketing at Suntory Pepsico Vietnam. Before that, he was Head of Marketing of Masan Beverage and Vinataba – Philip Morris Indochina, and also served as CMO of Masan Foods, leading the company in the fastest growth period from 12/2008 to 09/2011. Mr. Toan also used to be Customer Marketing Director of Home care, Personal care… for 9 years working at Unilever. Through out that time, Mr. Toan received many prestigious awards from Regional Unilever including “Regional Golden Award”, “Global Path to Grow”, Silver “Asia’s Best Brand Experience”. He also initiated the famous campaign “OMO Tet” and “Dirt is Good” of Unilever Vietnam. Being the former Sunlight Brand Manager, he brought Sunlight to the number 1 brand in the market. The greatest thing to mention is Mr. Toan is the one and only Vietnamese person participating in Board of 50 Judges in Asia Marketing Effectiveness Awards (AME) 2013..

NGUYEN THAI HAI VAN,

VICE PRESIDENT OF MARKETING UNILEVER VIETNAM / CO-CHAIR OF MMA VIETNAM

A passionate Brand Builder with Vietnamese pride at heart. During her 14 years marketing career with the biggest FMCG company in the country, Unilever, Haivan experience pans across categories and countries. Starting in Vietnam, she has lead many exciting brand growth journey for iconic brands like Sunlight, Dove, Clear, OMO in the early 2000s. In her 3 years experience in regional role managing CLEAR brand across Asia Pacific and Middle East, Haivan has the privilege to be part of the first time ever Endeavour in FMCG history of rolling out a successful brand from South East Asia to the world (East to West). Throughout her career she has witnessed the drastic changes in the media landscape in Vietnam market, and through many iconic brands that she has been working with, she lives with the joy of riding on and leading those changes to set consumers trends. Her deepest passion in her brands building career is to bring the Vietnamese brands crafting talent to the world stage.

Strategic Partners

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Logo-MMA-GLobal1
unilever-logo-vector-768x768-nz218i2phfr6pr91hejn843f5incpjgra6yhdcu50o
logoSpco
VMA-logoWeb
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Supporting and Media Partners

AdAvertising-CSR2019
Bluefeed-CSR2019
Brandsvietnam-CSR2019
Lava-CSR2019
NCDT-CSR2019
Pose-CSR2019
omega-CSR2019
VietGuys-CSR2019
Saigon-times-CSR2019
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Gifts Partners

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If you company does not belong to the group of invited guest, please support buy purchasing the ticket to attend this event. Please fill in the required forms and our team will contact your within 48 hours. Ticket price and policy is as follow.

Request an invite

Our most welcome invitation are extended for all CEOs and CMOs (or manager levels) to joint the event with CSR.
Your invite request will be put on wait list, we will send the final invite to you withing 48 hours.
Conference.CSRuniversal.Org - Hotline: 0915793055 - 0949433055 - Email: CSR@Csruniversal.Org

Our previous Supporting Partners for Case studies sharing