Young Creative Talent Development Program for Asia
YOUNG LOTUS WORKSHOP - ADFEST

ABOUT THE YOUNG LOTUS WORKSHOP
The Young Lotus Creative Workshop is a 2 and a half day workshop created since 2004 by ADFEST to:
• Recognize and encourage the rising stars in the region
• Allow participants to further develop their skills and learn from the gurus of the industry
• Sharpen talents while competing under a relaxed atmosphere
• Offer creative young bloods the opportunity to earn a winning place on the ADFEST stage

OBJECTIVES
• To train & sharpen young creative minds to develop effective concepts
• To support & stimulate new creative young bloods in the region
• To help the region’s advertising and communication industry compete in the global market
• To provide exposure for the talented young creatives
• To encourage young creatives to strengthen team relations

WORKSHOP BENEFITS
• Chance to work with and learn from the best creative practitioners in the industry
• Absorb essential creative know-how from world-class advertising gurus effectively
• Learn of techniques and tips directly from creatives
• Opportunity to network and meet other rising stars in the region
• Build strong team skills
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HOW IT WORKS
• Each year, an agency network hosts the Creative Workshop
• The workshop is facilitated by “trainers” from the host network, known as the Young Lotus Workshop Committee
• Participants will be coached, lectured, and given a brief to be completed within 24 hours
• Works which will be judged by the Creative Workshop Committee and the winners will be announced on stage at ADFEST
ELIGIBILITY
• Each local association/representative in each market selects 2 young creatives (preferably 1 art director and 1 copywriter) to represent that market and enroll the participants for the Workshop
• Participants must be aged 28 or under (born after 25 March 1988) with at least 1 year experience in the advertising industry
• Each local association/representative is responsible for participants’ airfare & ground transportation
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